Microgaming has revealed its Playboy online slot following the launch of Playboy Live Dealer earlier this year.
The latest online branded game of Microgaming allows players to indulge in the luxurious lifestyle that is Playboy, with a five-reel, 240 ways-to-win video slot. The graphics have been combined with an original musical composition to complement the Playboy brand. The video slot has been developed by Microgaming through a licensing agreement with Playboy. The collaboration began with the launch of Playboy Live Dealer, the world’s first branded Live Dealer studio in February 2013. Just six months on, the Playboy online slot is now live with Microgaming operators on the download, Flash and Quickfire platforms in countries where online gaming is permitted. The worldwide appeal of this brand provides excellent marketing opportunities to casino operators.
“In addition to Live Dealer, the Playboy online slot is another great way for online players in the EU and other participating territories to connect with the captivating and fun world of Playboy. With industry leading game design from Microgaming and Playboy images throughout, the Playboy online slot offers players a truly unique online gaming experience”, said Jason Turner, Playboy’s Senior Vice President and General Manager of Digital Ventures. “Following on from the successful launch of our Playboy Live Dealer offering in February, we have developed a knockout online slot which fully embraces the Playboy brand and projects its luxurious nature. Playboy has an impressive digital presence with over 8.3 million Facebook fans and 21 million monthly visits to Playboy.com, and a logo, which is recognised worldwide. Combining this with our ability to craft the industry’s best online games has enabled us to provide our operators with outstanding branded content, which is certain to be a major hit with online players”, added Roger Raatgever, CEO of Microgaming.
